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Objectivity Scores Explained

We will record a general search of election related news and a search in the most election relevent trending subject for that day. The results will be measured for objectivity and those organizations that end up in the first page will rate in the power rankings. Over time, the top media organizations will emerge. Once seven days of rankings accumulate, we will post power rankings.

We use mediabiasfactcheck.com ratings for partisan determinations where possible. In some cases, like with espn.com for example, they do not offer a rating. In such cases we will make a determination.

Partisan Score -Five points are earned for perfect partisan balance. So if there are four Democratic leaning headlines/websites and four Republican leaning headlines/websites, a perfect score of five is earned. If a partisan imbalance exists, the smaller number is divided by the larger number resulting in a fraction. That fraction is applied to the perfect score five to reach a result.

Neutrality Score - Five points are earned if a perfect partisan balance exists and some neutral sources exist. If a partisan imbalance exists, the partisan imbalance reminder is divided by the number of neutral sources, and that fraction is applied to the perfect score five to reach a result.

Total Score - The total score is the sum of the partisan and neutrality scores.

Example - D5/N18/R4

Partisan Score: 4/5 x 5 = 4.0 partisan score

Neutrality Score: 5 - 4 = 1; 19 - 1 = 18; 18/19 x 5 = 4.73 neutrality score

Total Score: 4 + 4.73 = 8.73

Why Rate Political Websites by Search Rank?

This website attempts to identify the power of media in shaping elections. A political website's political power is directly proportional to its reach to swing voters. Swing voters absorb information passively more so than committed voters. In other words, swing voters will pursue information less vigorously than committed voters, see less information, and tend to believe what they see most recently. Google and Bing pervade our information universe and represent the most likely source for information for a person who otherwise does not follow news. More highly visible websites in these mediums, therefore, will influence these voters more and possess more power in elections. Where swing voters come down in election determines the outcome. We will also track DuckDuckGo search results for purposes of comparison, but its results will not add to the power rankings tally because the search engine's reach is too small

Why unique visitor totals are misleading measure of political websites

Similarweb publishes estimates of web traffic for many websites and has received good reviews for its accuracy. You can see their estimates at similarweb.com. None of our ratings are influenced by similarweb. The shear number of visits to a website per month does not indicate how much political power it has. Some websites, like the New York Times, cover many subjects other than politics, but those numbers are still counted in similarweb's rankings. Where a website ends up in a politically specific web search is much more likely to tell us where swing voters derive their information.

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